A festival for all sports fans
"The basis for the logo design is the place where everything is decided in handball and where emotions arise: the lines of the court. Those were transformed into the compact shape of a ball that conveys the dynamics of the sport," says Thomas Zimmermann, Board Member for Marketing and Communication in the German Handball Federation.
"The six colours of the visual communication are based on the basic colours of all European national flags to show that we are going to celebrate an international, cross-border festival with all European sports fans."
The heart of the communication is the claim "HERE TO PLAY!" This is activated in several variants in order to convey the different facets of the Men’s EHF EURO 2024 and the individual locations.
Thomas Zimmermann says: "An exciting tournament is more than just sport. Fan festivals, social activities and the charm of the respective cities are part of the overall experience. And that's why our campaign and the activities related to the EHF EURO will be very varied and diverse."
The following variations of the claim will be used:
- HERE TO PLAY
- HERE TO DREAM
- HERE TO BE LOUD
- HERE TO CELEBRATE
- HERE TO RELAX
- HERE TO CONNECT
- HERE TO ENJOY
- HERE TO WATCH
- HERE TO EXPLORE
"The possibility to explore is particularly appealing, because the cities of Düsseldorf, Berlin, Mannheim, Munich, Hamburg and Cologne have a lot to offer," says Mark Schober: "We are seizing this opportunity together with the EHF EURO 2024 host cities and we are also carrying it to the world of handball."
The German national team will start its journey at the EHF EURO 2024 in Düsseldorf and continue to play the preliminary round in Berlin. If qualified, the team’s main round venue would be Cologne.
Further preliminary round venues will be Mannheim and Munich, the second main round group will be held in Hamburg. The venue for the final weekend will be Cologne.